Analysis of Enterprise Development Capability A Case Study of Beijing Sanyuan Food Co., Ltd.

Abstract

This study focuses on Beijing Sanyuan Foods Co., Ltd., analyzing its financial performance over the past three years,  with a focus on profitability, solvency, operational efficiency, and growth capacity. Key indicators such as sales growth rate, revenue growth rate,  shareholder equity growth rate,  and total asset growth rate are utilized to comprehensively assess the company's development status. Data visualization tools are employed to present  the analysis results effectively. Additionally,  a comparative analysis is conducted with industry peers such as Bright Dairy and New Hope Dairy to identify Sanyuan Foods' strengths and weaknesses in  market expansion, brand influence,  and innovation capabilities. The findings indicate that while Sanyuan Foods enjoys strong competitiveness and brand loyalty in Beijing and surrounding  regions, its national market share remains relatively low, and its channel expansion is lagging. Furthermore,  the company still faces challenges in new product development, intelligent production,  and digital marketing compared to leading industry players. Based on these insights, this paper proposes targeted recommendations,  including financial management optimization, market expansion strategies, brand development enhancement,  and increased investment in technological innovation, aiming to improve the company's market competitiveness and achieve sustainable growth.