Keywords
Corporate image
Effective treatment
Data analysis
Post-pandemic era
How to Cite
Accepted 2025-02-27
Published 2025-04-28
Abstract
The increasingly complex business environment facing contemporary enterprises increases the possibility of enterprises facing crises, and enhances the necessity and importance of enterprises dealing with crises appropriately. The author collects and studies the specific handling strategies of the current corporate crisis public relations, analyzes the response of the society to its public relations handling and the impact of crisis public relations on corporate image, and then finds out the effective way to deal with the public relations crisis. Specific research methods include: analysis of corporate public relations cases, issuance of questionnaires, on-site and telephone interviews with enterprises, establishment of models for analysis, etc. The main innovation lies in the data analysis of crisis public relations from occurrence to response to impact, and the presentation of all aspects of crisis public relations in the form of data, so that the research can be more realistic and play a guiding role for enterprises to deal with public relations crisis. In the post-epidemic era, crisis public relations should focus on transparent communication, data-driven decision-making, value resonance and integration of digital tools, and strengthen trust building and long-term brand resilience.
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