Keywords
Printing technology
Production techniques
Narrative expression
How to Cite
Abstract
The development and innovation of printing technology have profoundly influenced the production techniques of Chinese propaganda posters, and the iterative process of these techniques has further affected the narrative expression logic and presentation effect of the posters. This article takes printing technology as the core research perspective, focusing on the entire process of Chinese propaganda posters from plate-making, printing to dissemination, and exploring the production techniques characteristics of different historical periods, such as lithography, offset printing, and screen printing. It analyzes the specific manifestations of the choice of techniques in aspects like visual symbol refinement, color presentation accuracy, picture detail expression, and coverage of dissemination range, and then reveals the deep shaping and multi-dimensional influence of these techniques on the narrative themes, narrative structure optimization, narrative emotions transmission, and realization of social mobilization functions of the propaganda posters. The research finds that printing technology, by empowering the production techniques, not only determines the accessibility and intuitiveness of the narrative expression of propaganda posters, but also affects the audience's reception and recognition of the narrative content through differences in material texture and visual impact, becoming a key technical link connecting the artistic expression of propaganda posters, the demands of the times, and social dissemination. The research of this article aims to enrich the technical dimension research on the narrative art of Chinese propaganda posters and provide historical references and theoretical support for understanding the interaction between visual communication and technological evolution.
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Copyright (c) 2025 JIANG ZHOU (Co-Authors); Ahmad Rashidi Hasan (Author)