Keywords
Student Satisfaction
Structural Equation Modeling
Digital Transformation
Holistic Education
How to Cite
Accepted 2025-01-17
Published 2025-05-28
Abstract
This study uses structural equation modeling to examine how campus service quality affects student satisfaction. Based on a "student-centered" service philosophy, we built a theoretical framework with four dimensions: evidence-based approach, multi-dimensional service, holistic education, and digital transformation. We collected data through nationwide surveys in China and analyzed it using structural equation modeling. The results show that: (1) campus service quality positively influences student satisfaction; (2) students' overall perception acts as a mediator between service quality and satisfaction; (3) the level of digital transformation moderates how service quality affects both students' overall perception and satisfaction. These findings provide both theoretical foundations and practical guidance for improving campus services, contributing valuable insights to the modernization of campus service management.
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Copyright (c) 2025 Yewen Lyu, Jiangming Qian (Author)