Keywords
Matchmaker
live broadcasting
How to Cite
Abstract
This paper analyzes the text of 128 matchmaker Zhao's matchmaking videos on Douyin short video platform with semantic network analysis through Goffman's mimetic drama theory. It is found that sincerity, equality and humor are the important reasons for Zhao's explosion, which makes Kaifeng Banzai Mountain become a popular tourist attraction, and at the same time, corresponding suggestions are put forward for the problems existing in the current live broadcast. This article on today's society around the development of culture and tourism industry can give inspiration to the diversified multi-level development of the live industry also has a certain reference significance, at the same time, in today's national open three-child policy in the background, it provides a platform for young people to recognize the exchange of information on the current high divorce rate, the young people do not want to believe in the love of the concept of marriage, etc. change of great significance, in addition to the article in a certain way to the Goffman's theory of dramatism to some extent.
References
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This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyright (c) 2025 Zhiying Jin (Co-Authors); Qingyi Fang (Author)