Keywords
Traditional Handicrafts
Intangible Cultural Heritage
Rootedness Theory
Cultural and Creative Industries
How to Cite
Accepted 2025-04-17
Published 2025-04-28
Abstract
Based on the design-driven innovation theory, this study adopts a rooted theory approach to systematically explore the modernisation and transformation mechanism of Intangible Cultural Heritage (‘ICH’) handicrafts in the case of Hangzhou Made in Natural Company. The study aims to reveal how design, as a core driving force, can activate traditional genes through the reinterpretation of cultural meanings and reconstruct the value system of ICH. The study finds that design-driven innovation effectively balances the inherent contradiction between ICH protection and commercialisation through the theory of symbolic hierarchy, the construction of multiple synergistic networks, and the strategy of technological embedding, and provides systematic methodological support for the transformation of the value of traditional handicrafts. The contribution of this study lies in the introduction of the concepts of ‘meaningful innovation’, ‘cultural metaphor’ and ‘market adaptation mechanism’, thus expanding the boundary of the application of design-driven innovation theories in the field of non-heritage.
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