Abstract
In today's globalized world, higher education institutions serve as the epicenters for nurturing top-tier talent, and their school motto culture encapsulates their core educational philosophies. The Knowledge and Action educational concept represents a dialectical approach that emphasizes the unity of knowledge, action, and belief, manifesting in diverse ways across the unique mottos of universities worldwide. This study collects school mottos from the official websites of both Chinese and foreign universities, generating keyword clouds for each group. Through this analysis, this study finds the distinct characteristics of university mottos across cultures and delve into how they intersect, collide, and merge within the framework of the Knowledge and Action educational concept on an international stage.
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