移动支付特性对企业信任及使用意愿产生的影响 ——以支付宝与云闪付之间的比较为中心

陈宇; 张惠媛

doi:10.70693/rwsk.v1i4.850

Authors

陈宇淮北理工学院
张惠媛苏州信息职业技术学院

DOI:

https://doi.org/10.70693/rwsk.v1i4.850

Keywords:

移动支付特性, 企业信任, 使用意愿

Abstract

随着移动支付技术的不断发展以及互联网技术的成熟，移动互联网市场规模越来越大，传统金融支付手段已不能满足日常生活需求，移动支付以更便捷的支付体验受到消费者的喜爱,不断影响着人们的生活。在后疫情时代，电子支付已成为一种日常习惯，成为一种基于网络、以消费者为主导的沟通环境。本研究采用文献研究与实证研究相结合的方法，根据文献研究结果实施实证研究方法。银联快闪在短时间内取得了一定的发展成果，但研究表明，消费者仍然倾向于使用支付宝。因此，中国银联除了加大宣传推广力度外，更重要的是完善银联支付，拓展合作伙伴和应用领域，整合自身资源优势，创新移动支付产品，推出具有银联快闪支付功能的个性化服务。银联要主动接受新变化，适应创新趋势，积极运用新技术，提高服务质量，积极创新产品，提升客户应用体验。只有积极探索新的移动支付场景，创造新的收入增长点，才能在不断变化中获得新的发展优势。

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