沉浸式体验对游客满意度的影响机制研究

胡琦

doi:10.70693/rwsk.v1i9.1367

作者

胡琦广西大学工商管理学院

DOI:

https://doi.org/10.70693/rwsk.v1i9.1367

关键词:

沉浸式体验, 情绪价值, 价格敏感度, 游客满意度

摘要

本研究在文旅融合背景下，以唐山河头老街为对象，探究沉浸式体验对游客满意度的影响机制。构建“技术-场景-文化”三维沉浸体验模型框架，采用PLS-SEM与fsQCA混合方法分析371份游客问卷数据，结果显示：场景、技术与文化沉浸通过二阶沉浸感形成协同效应；情绪价值是沉浸感影响满意度的关键中介，其作用受价格敏感度动态调节：价格敏感度在沉浸感与情绪价值交互时起抑制作用，但在沉浸感转化为情绪价值过程中呈现适度正向调节；fsQCA识别出四条高满意度组态路径。本研究构建了文化遗产沉浸体验的多维解释框架，提出“情感阈值-价格弹性”动态平衡模型，为工业遗产活化与文旅项目优化提供理论依据与实践路径。

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