文旅融合视域下：乡村地区旅游发展与文化传播的发展路径

贺骁; 司孟功

doi:10.70693/rwsk.v1i8.1260

Authors

贺骁北京联合大学
司孟功北京联合大学

DOI:

https://doi.org/10.70693/rwsk.v1i8.1260

Keywords:

乡村旅游, 文旅融合, 社区参与, 可持续旅游

Abstract

乡村旅游与文化的融合已成为推动区域发展的关键机制，在促进经济增长的同时实现文化遗产保护。本文通过文献归纳法，整合了乡村旅游和文化传播的关键主题，总结了现有的理论框架和实证发现，系统性探索了二者的互动关系。研究结果表明：文化融合通过将地方传统嵌入游客体验显著提升旅游吸引力；社区赋权强化了社会文化韧性与利益相关者参与；可持续实践有效缓解负面影响，平衡经济效益与文化生态保护。然而，政策实施与资源分配仍存在显著缺口，亟需发展情境化战略。研究强调采用跨学科方法协调文化传播与旅游发展的必要性，为政策制定提供实操路径。通过整合多元视角，深化了对乡村旅游文化可持续性的理论认知与实践启示，为探索包容性融合模式奠定基础。

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