Abstract
This study explores the impact of entrepreneurial motivations on ESG performance in Chinese stock exchange-listed automobile companies. Using quantitative methods and empirical analysis via STATA, the research examines baseline stability, endogeneity, heterogeneity, and mediation/moderation mechanisms. A sample of 50 firms from the Shanghai and Shenzhen Stock Exchanges (2003-2023) was analyzed. Results indicate that entrepreneurial motivations positively influence ESG performance, mediated by innovation capability and moderated by market competition intensity. Consequently, our findings offer theoretical and practical insights, aligning with Stakeholder and Institutional Theories. The study provides a robust framework for understanding strategic ESG behavior and entrepreneurial in China’s automobile sector.
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